London, a sprawling city full of history, culture, and iconic sights, welcomes millions of travelers every year. Choosing where to stay when visiting London can feel overwhelming. Should you stay near Big Ben, opt for a trendy neighborhood, or find a quiet spot away from the crowds?
As someone who has explored London multiple times, I’ve put together this guide to make your decision easier. I’ll break down the best neighborhoods for first-time visitors and seasoned travelers alike, recommend mid-range hotels that balance comfort and value, and share my personal favorites and insider tips.
Table of Contents
What is “Mid-Range” in London?
In London, mid-range accommodations typically cost between £100–£200 per night. These hotels offer the best of both worlds: comfort, style, and convenience without the high price of luxury properties.
Here’s what to expect:
- Private en-suite bathrooms – no shared bathrooms here!
- Comfortable beds and bedding – essential after a long day of sightseeing.
- Convenient locations – near public transport or iconic landmarks.
- On-site amenities – tea and coffee, luggage storage, or even a small restaurant.
Staying mid-range allows you to balance cost and comfort, leaving more budget for attractions, dining, and experiences.
Where to Stay When Visiting London: Neighborhood Guide
Here’s a breakdown of the neighborhoods I recommend, with hotel suggestions and local highlights for each.
1. Central London: For First-Time Visitors
Steps from Buckingham Palace, Big Ben, and Trafalgar Square, Central London is perfect for those who want to be in the heart of it all.
Why Choose Central?
✔️ Walkable to major sights
✔️ Excellent Tube connections
✔️ Safe for solo travelers
Recommended Mid-Range Hotels in Central London:
- The Resident Covent Garden – stylish, compact, and perfectly located.
- Novotel London Waterloo – modern, comfortable, and a short stroll from Westminster.
- Radisson Blu Edwardian Mercer Street – historic charm combined with modern comfort, close to Covent Garden and Soho.
Nearby Dining & Attractions:
- Dishoom Covent Garden – a must-visit for Indian breakfast or lunch.
- Neal’s Yard – a colorful courtyard perfect for photos.
- Royal Opera House – catch a ballet or opera performance.
I loved starting my London days in this area. Waking up near Trafalgar Square and walking to the Thames in the morning mist felt magical.
2. The West End: For Theater Enthusiasts
Home to world-class shows, the West End buzzes with energy day and night. Ideal if your priority is theater access.
Recommended Mid-Range Hotels in the West End:
- Hazlitt’s Hotel – boutique charm and literary history near Soho.
- The Nadler Soho – modern amenities with kitchenettes for longer stays.
- Fielding Hotel – classic British style in a cozy Soho street.
Nearby Dining & Attractions:
- Café de Paris – historic dining spot with an old-world charm.
- Soho nightlife – from jazz bars to late-night cocktails.
- Leicester Square – perfect for theater and cinema lovers.
Tip: Book theater tickets in advance, but also check for last-minute TKTS deals at Leicester Square for discounted shows.
3. Bloomsbury: For History Buffs and Art Lovers
Bloomsbury’s intellectual charm shines through its beautiful squares, independent bookstores, and landmarks like the British Museum. It’s quieter than Central London but still well-connected.
Recommended Mid-Range Hotels in Bloomsbury:
- The Montague on the Gardens – overlooks peaceful gardens and offers a serene, central location.
- Radisson Blu Edwardian Bloomsbury Street – stylish and modern with easy Tube access.
- The Principal London – historic architecture and a mix of classic and contemporary style.
Nearby Dining & Attractions:
- The Lamb – classic pub experience.
- British Museum – free entry and world-class exhibitions.
- Russell Square – perfect for morning coffee or a picnic.
Hidden Gem Tip: The quiet side streets in Bloomsbury are perfect for an afternoon stroll without the crowds.
4. Shoreditch: For Trendsetters
Known for street art, indie shops, and nightlife, Shoreditch captures modern, creative London.
Recommended Mid-Range Hotels in Shoreditch:
- The Hoxton, Shoreditch – industrial-chic design, friendly vibe, prime location.
- One Hundred Shoreditch – artsy, modern, and popular with creative travelers.
- Point A Hotel London Shoreditch – budget-friendly with clean, simple rooms.
Nearby Dining & Attractions:
- Brick Lane – famous for curry houses and street art.
- Boxpark Shoreditch – pop-up shops and food stalls.
- Old Spitalfields Market – artisan vendors and vintage finds.
I loved wandering Shoreditch in the morning when the streets were quieter, spotting street art and grabbing a coffee from a small local café.
5. South Bank: For Riverside Views
South Bank boasts stunning views of the Thames and easy access to the London Eye and Tate Modern. Perfect for strolling along the river and soaking in the cityscape.
Recommended Mid-Range Hotels on the South Bank:
- citizenM Tower of London: Tech-savvy, stylish, and located right by the Tower Hill Underground station, this hotel is a gem for modern travelers.
Ultimately, the best neighborhood for you depends entirely on your travel style and priorities. Do some research, read reviews, and consider what you want to get out of your trip.
Nearby Dining & Attractions:
- Skylon Restaurant – fine dining with panoramic views.
- Tate Modern – contemporary art museum with free entry.
- Shakespeare’s Globe – catch a play along the Thames.
Walking along South Bank at sunset is one of my favorite London moments — the city lights reflecting in the Thames is unforgettable.
Day Trips & Nearby Experiences
While London has so much to offer, a few nearby escapes are perfect for a day trip:
- Greenwich – historic naval hub and home to the Royal Observatory.
- Kew Gardens – botanical paradise just a short train ride away.
- Hampton Court Palace – explore Henry VIII’s riverside estate.
- Windsor Castle – iconic royal residence, less than an hour from London.
These spots are easy to reach via train or the Tube and add variety beyond the city.
Personal Favorites and Hidden Gems
To help you narrow down your search, here are a few mid-range hotels in London that I personally recommend:
citizenM Tower of London hotel
I absolutely loved my stay at citizenM Tower of London! The location was unbeatable, right across from the iconic Tower itself. The rooms were modern and stylish, and I especially appreciated the tech-savvy features. Plus, the rooftop bar offered amazing city views. It was a fantastic mid-range option where to stay when visiting London that felt luxurious without breaking the bank. It was around 179 USD a night for it in mid-July 2023!
The Novotel London Waterloo was a great choice for my recent trip. The location was perfect, just a short walk from the station and many attractions. The rooms were modern and comfortable, and the staff were friendly and helpful. I especially enjoyed the on-site restaurant and the lively atmosphere of the hotel. It was around 165 USD a night for it in mid-February 2024!
For travel comfort, I also recommend checking out my Best Merino Wool Travel Clothes for a Summer Road Trip — perfect for unpredictable London weather.
Insider Tips for Booking
- Book early: Hotels in popular areas fill up fast, especially during peak seasons like summer and Christmas.
- Check transportation links: Proximity to an Underground station can save you time and energy.
- Look for deals: Many hotels offer discounts for longer stays or early bookings.
- Read reviews: Sites like TripAdvisor or Google Reviews give insight into real guest experiences.
Splurge Worthy Alternatives
If you’re looking to splurge, London’s luxury hotels are legendary, and they promise an experience like no other. Each of these properties offers a unique blend of history, charm, and impeccable service that truly elevates your stay. Take The Savoy in Covent Garden, for example—steeped in history, this iconic hotel combines classic British luxury with modern comforts. Picture yourself savoring a traditional afternoon tea in the Thames Foyer or enjoying breathtaking views of the city from your suite. It’s an indulgent experience that feels like stepping back in time to an era of elegance and grandeur.
Another standout is Claridge’s in Mayfair, a symbol of timeless sophistication. From the moment you arrive, you’re greeted with warm hospitality and impeccable attention to detail. Claridge’s effortlessly blends Art Deco charm with contemporary luxury, offering everything from a world-class spa to exquisite dining options. For those wondering where to stay when visiting London, Claridge’s stands out as a top choice for its elegance and exceptional service. For me, the highlight was relaxing in the opulent lobby, soaking in the ambiance that has attracted celebrities and royalty for decades.
If you’re a fan of unique boutique experiences, consider The Ritz London. With its unmistakable grandeur, from the lavishly decorated rooms to the Michelin-starred dining, The Ritz is an experience unto itself. Their traditional afternoon tea is legendary—a quintessential London experience that shouldn’t be missed.
These splurge-worthy options cater to travelers seeking an unforgettable stay filled with comfort, luxury, and world-class service. While they come with a hefty price tag, the memories and experiences they provide are truly priceless.
Looking for more options?
Final Thoughts?
Finding the right spot where to stay when visiting London comes down to your travel style and priorities. Mid-range hotels offer comfort, convenience, and value, whether you want to explore landmarks, nightlife, or hidden corners.
Plan carefully, book early, and use this guide to narrow down the best neighborhoods and accommodations. London is diverse, exciting, and endlessly discoverable — your perfect stay is out there.
If you’re looking for more tips on things to do and places to see during your visit, check out my other blog posts on must-visit attractions, local experiences, and travel planning advice for London.
Remember:
- Research and book well in advance, especially during peak seasons.
- Consider transportation links when choosing a location.
- Read reviews to get a feel for the hotel atmosphere and amenities.
With a little planning and this guide as your resource, you’re sure to find the perfect mid-range hotel for your London adventure! If you’re looking for more guides, tips, and tricks on London and other areas of the United Kingdom, check them out on my United Kingdom page!
Until next time, happy wanderings!
Disclosure: This article contains affiliate links. If you make a purchase after clicking one of these links, I earn a small commission at no extra cost to you.

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